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Rosie: Fan with a View |
Feature/October 2006 |
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Rosie O'Donnell
provided Barbra Streisand with an unprecedented amount of publicity
in the late '90s. And when Barbra actually appeared on the show, we
all experienced the moment vicariously through Rosie. |
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Higher Ground for Rosie
October 15, 2006
When
Barbra Streisand appeared on The Rosie O'Donnell Show on November
21, 1997, it was not as unexpected as one might have assumed. Even though
Barbra hadn't done daytime television in decades, Rosie's invitation was
one she just had to accept. As the host of a nationally syndicated
television show, Rosie O'Donnell was in the unique position of influencing
public opinion about the arts. She talked about Barbra every day, and when
Barbra was about to release her new album, "Higher Ground," Rosie promoted
it non stop. One can only imagine the impact Rosie had on sales of the CD
when it debuted at number 1. So Barbra did the show (twice, actually), a
wise business decision, while making a dream come true for Rosie in the
process. It is because of the whole "Rosie" experience, we contend, that
Barbra has since recognized the enormous asset daytime
television can be during a promotional campaign. Since then,
Barbra has appeared and performed on numerous daytime TV
programs to promote various projects.
But
the Rosie/Barbra experience wasn't just limited to Barbra's unprecedented
appearances on her show. Even with her other guests, Rosie always seemed
to redirect the topic of conversation back to Barbra. The late Mike
Douglas told Rosie that his favorite guest of all time, on his own show,
was Barbra Streisand. Hillary Clinton boasted enthusiastically of her
friendship with Barbra. And when John F. Kennedy, Jr. was on the show, he
went into great detail about how he convinced Barbra to do the cover of
"George" magazine. Guests knew in advance that if they had even the
slightest association with Barbra Streisand, it was a certainty that Rosie
was going to pry all the juicy details out of them.
Fans
of Rosie's show will also remember the annual birthday tributes each April
24th. Film and audio clips, not to mention Broadway-style production
numbers were all used to mark the occasion. And even when "Funny Girl"
celebrated the 35th anniversary of its Broadway premiere, Rosie dedicated
the first half of her show to musical tributes and Streisand trivia games
with the audience. Fans were often invited on the program to show off
their Streisand collections, while Rosie showed off some of her own rare
Streisand treasures. When "Timeless" rolled into New York, Rosie was at
Madison Square Garden for both performances, reporting in great detail her
experiences to a nationwide audience the next morning.
The Rosie-Barbra fest was
loads of fun while it lasted, and Rosie made it once again en vogue
to be a Streisand fan.
Now, Rosie is back on daytime television, co-hosting The View with
another Streisand pal, Barbara Walters. And even though Rosie said it
won't happen (she said so on her blog), wouldn't it be the perfect show
for Barbra to appear on while she is in New York performing? The chemistry
would be dynamic, the show would be entertaining, and who knows? Barbra
might even sell a few concert tickets. |
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